Support Staff

Social Media Manager

Apply before: May 15, 2026

Audition date(s): June 9, 2026

The United States Army Band “Pershing’s Own,” the U.S. Army’s premier music organization, announces a vacancy for Social Media Manager.

The U.S. Army Band’s Public Affairs Office (PAO) manages how the organization communicates with the public, the media, and internal stakeholders to ensure its mission, performances, and personnel are accurately and compellingly represented. The office develops and distributes press releases, and multimedia content; manages social media and web presence; coordinates media relations and interview requests; and supports marketing and community engagement for concerts, tours, and special events. It also ensures all communications comply with Army and DoD policies, protects the Army’s brand and credibility, and helps tell The Army Band’s story in a way that builds public trust, awareness, and support for the Army’s mission.

Successful candidates will manage The U.S. Army Band’s social media presence, including maintaining a content calendar, creating user generated video content from concept to release, and leading a team of content creators. They will join a three-person, in-house Public Affairs/Marketing shop led by a civilian director. We are seeking applicants that demonstrate the following:

• Highly-motivated, creative, and analytical social media professional with a proven ability to research audience trends and translate insights into high-impact content
• Strong communicator with refined visual intelligence and technical fluency across major social media platforms
• Excellent communication skills
• Technical competency with Instagram, Facebook, and YouTube
• Strong work ethic and “can-do” attitude
• Ability to contribute to an established team
• Strong knowledge of band and orchestral repertoire, as well as jazz and various forms of popular music
• Eager and willing to add to your knowledge base and skills

Primary Duties and Responsibilities

• Sets clear growth and engagement goals, tracks performance, and uses data to continuously optimize content and strategy in line with established KPIs and Content Pillars
• Develops, produces, and manages compelling multimedia content that drives engagement, builds brand awareness, and supports event promotion
• Optimizes content for reach, discoverability, and platform-specific best practices
• Collaborates seamlessly with marketing, digital media, and web teams to ensure cohesive messaging and execution
• Stays current on emerging tools, technologies, analytics, and social media trends
• Brings hands-on experience in analytics, photography, and visual storytelling
• Demonstrates a passion for music—especially band, orchestral, jazz, and popular genres—enhancing authentic audience connection
• Elevates the organization’s digital presence through strategic storytelling and audience-focused content execution

Qualifications

Required Qualifications

• Demonstrable experience writing, shooting, editing, and crafting content for social media
• At least 2 years of experience creating engaging content and managing social media properties in a professional environment
• Experience with Meta Business and preferred social media management tools
• Demonstrable experience leveraging social media management and analytics tools to align content with established KPSs and Content Pillars.
• Experience in explaining complex social media data in an understandable way
• Strong visual intelligence to create visually appealing photographs and graphics
• Strong media literacy with the ability to access, analyze, and evaluate media in different forms
• Possess the ability to identify potential engagement opportunities and the ability to map work to trending news
• Possess a passion for learning new technology tools, including graphic design and photography
• Ability to engage and form partnerships with communications leaders in other organizations

Preferred Qualifications

• Familiarity with project management software or applications (monday.com)
• Knowledge of Canon photography equipment

Audition Information

Application Deadline
May 15th, 2026

Telephone Interviews
May 21st-22nd, 2026

Live Interviews*
June 9th, 2026

*Live interviews will be held at Brucker Hall, home of The U.S. Army Band, at 400 McNair Road, Fort Myer, Virginia 22211-1306.

Eligibility

• Vacancy is available to civilians and military personnel at the rank of E-7 or below
• All applicants must have U.S. citizenship due to a security clearance requirement
• Acceptance of a position requires a minimum four-year enlistment in the United States Army
• Anyone offered a position would be expected to pass an Army physical examination, meet Army height/weight standards, and meet other enlistment standards
• Individuals must enlist and begin Basic Combat Training (BCT) prior to their 42nd birthday
• Members of The U.S. Army Band are reclassed to MOS of 42S (Special Band Musician)
• Permanent Duty Assignment to Fort Myer, VA, located in Arlington, VA

Applications

To apply for this vacancy, candidates must submit the following in *.pdf format using the "Apply Now" button below:

• Cover letter
• One-page resume, including current e-mail, home address, phone number, and birthdate
• Examples of 2-3 successful social media campaigns or projects with a narrative explaining why it was successful
• List of at least 3 references with contact information
• Military applicants must include (1) their Soldier Talent Profile/Enlisted Records Brief or equivalent, (2) a Letter of Intent to Release from their Commander, and (3) their 3 most recent NCOERs (if applicable)

Contact the Auditions Coordinator

Applicants with questions or concerns regarding the SOCIAL MEDIA MANAGER VACANCY may contact Sergeant First Class Matthew Evans.